Culture doesn’t change
when people THINK differently.
It changes when people ACT differently.
KEYNOTE TALKS
AI and the Changing Consumer
Today's consumers are traversing different paths as they search for products, compare product features, benefits, and pricing, and evaluate options. Retailers are adopting omnichannel strategies and doubling down on personalisation with behavioural AI in response to these behavioural changes.
​
But, the success of these customer-facing innovations requires a focus on what people do and why they do what they do.
A granular behavioural map will uncover points of intervention you never thought of and present opportunities to use behavioural AI to remove the friction throughout the consumer shopping journey.
Make Strategy Stick with 5 Powerful Behavioural Design Steps
Your performance scorecard is just fancy paperwork without behaviour change.
​
Unfortunately, many stop at scorecard measures without working on behaviour change the execution requires. This keynote will show you 5 steps to make
strategy stick.
5 Steps to Beating Thinking Traps in Decision Making
Decision making is a complex process that involves critical choices about priorities, trade-offs, measures, programmes, and budgets. Rationality dictates that we consider and weigh all relevant information appropriately when making decisions.
Still, behavioural decision science evidence and personal experience show that factors beyond rational information bear on our decisions.
This keynote helps leaders examine judgments behind assumptions and conclusions, distinguish between data and evidence, counter biases with debiasing techniques and choice architecture, and enhance the incisiveness of their decision-making
process.
Behavioural Economics for Business Executives
While traditional economics underpins many business strategies, this keynote dives into the cracks where real humans live.
We'll explore the dual-process model of decision-making and how our intuitive and reflective systems clash and collaborate in shaping choices. Expect a tour of mental shortcuts and cognitive biases that dominate many of our decisions.
Cracking the Retention Code with Behavioural Science
Many organisations build their retention strategies around job satisfaction and employee commitment. But these metrics tend to fluctuate based on mood or recent events. Here’s the irony; employees who report being ‘satisfied’ or ‘committed’ often leave anyway.
A more effective and research-backed solution lies in the concept of job embeddedness. Job embeddedness reflects how intertwined someone is with their work-life through social relationships, cultural alignment, and the tangible or emotional sacrifices they’d make by walking away.
Bridge Brands and Business with Behavioural Science
Brand building isn’t just about a clever tagline or a well-placed logo. It’s about showing up, again and again, in ways that make customers remember you, trust you, and eventually choose you.
This keynote will show you how behavioural science shines in creating those reinforcing experiences and moving people through messaging that persuades, journeys that delight, and subtle cues that guide decisions.
The Behavioural Blueprint for Exceptional Leadership
This keynote reveals how understanding our quirky brains and behaviours transforms leadership effectiveness. Leadership is influencing others toward shared goals. Leadership is about behaviour.
Join us to learn practical behavioural science tools to work with human nature, challenge assumptions, understand the predictable irrationality that makes us human, and emerge as a more effective leader.